Schedule at-a-Glance

The following schedule of events is preliminary and subject to change (as of September 9, 2021). Please check back for updates.

Day 1

Wednesday, November 17, 2021 | Pre-conference Events
11:45am - 5:00pm	Registration check-in open for early-birds and sponsors
12:00pm - 5:00pm	Sponsor Booth Set-up
12:00pm - 5:00pm	Industry Group Meetings 12:00pm - 1:30pm | Vermont Attractions Association (VAA) 1:30pm - 2:30pm | Vermont Lodging Association (VLA) 2:30pm - 3:30pm | Vermont Tourism Network (VTN) 3:30pm - 5:00pm | Vermont Travel and Recreation Council (TRC)
5:00pm - 6:30pm	Happy Hour Networking Social with Sponsors - First time attendees encouraged to attend! Included with Vermont Tourism Summit registration; hors d'ouevres and bar service available.
Evening	Dinner On Your Own Explore the Killington area! A list of nearby restaurant options will be available to pick up at the registration desk.

Day 2

Thursday, November 18, 2021
7:30am - 2:00pm	Registration check-in open
7:30am - 8:30am	Coffee and breakfast with sponsors
8:10am - 8:20am	Opening Remarks
8:30am - 9:30am	Concurrent Session Block 1 Agritourism 2.0: Relevant, Innovative and Inclusive Rise Up! - 5 Ways to the First Page of Google How Design Can Improve Your Guest Experience: 10 ideas for updating your space without losing your charm ​Preparing for Business Disruptions
9:30am - 10:00am	Break and visit with sponsors
10:00am - 11:00am	Concurrent Session Block 2 Vermont's Wild Food Co-op Advertising Strategies - ​Pooling resources when budgets are tight Addressing racial diversity in Vermont's tourism industry Pro Secrets to Killer Social Media Ad ROI
11:00am - 12:30pm	Lunch and General Session by Vermont Department of Tourism & Marketing
12:30pm - 12:45pm	Break and visit with sponsors
12:45pm - 1:45pm	Concurrent Session Block 3 Outdoor Business Pathways for Vermont's Future Outdoor Recreation Economy ​Artificial Intelligence - How AI Improves Your Website SEO ​Crisis Communications Saying "I DO": The Marriage Between Vermont's Wedding and Tourism Industries
1:45pm - 2:00pm	Break and visit with sponsors
2:00pm - 3:00pm	Concurrent Session Block 4 ​You've Got a Great Video. Now What? ​​Have Your Way with the OTAs: Finding Your Happily-Ever-After ​Tourism by the Numbers Cannabis and Tourism Opportunities
3:00pm - 3:15pm	Break and visit with sponsors
3:15pm - 4:00pm	Keynote Address
4:00pm	Conference Adjourns