Looking Back to Look Ahead
Eric Baker, Eric Baker Design
Wednesday, April 13 at 4:30 p.m.
Graphic designer Eric Baker presents his strategy and process around designing for hospitality.
This keynote takes you upon a visual romp behind branding and identity projects for clients such as Danny Meyer, The Mayflower Inn and Spa, and Tom Colecchio.
The presentation addresses creating the best brand image, story telling, and finding the right path. With honesty, integrity, humor and a genuine spirit of hospitality as a guide, the presentation will inspire you to find your story and image.
Eric Baker is a Manhattan based designer specializing in branding and identity systems for a number of hospitality, corporate, retail, entertainment and cultural concerns. Along with branding he produces a wide range of work in the fields of publishing and corporate communications.
His most recent book, American Trademarks, A Compendium, was published by Chronicle Books of San Francisco in July, 2010. He is coauthor of the books Trademarks of the 20’s & 30’s and Trademarks of the 40’s & 50’s and author of Great Inventions/Good Intentions, An Illustrated History of American Design Patents and Hitting The Road, The Art of The American Road Map. His book Invitation to The Voyage – A Poem Illustrated by Charles Baudelaire was published by Bulfinch Press, “You’re The Top" by Cole Porter was published by Simon & Schuster Editions.
In addition to his other work, Mr. Baker teaches courses in The History of Graphic Design and Corporate Identity at the School of Visual Arts in Manhattan and design classes at SUNY Purchase. He has been a judge at numerous design competitions and lectures frequently at various conferences and design schools.
A two time recipient of the National Endowment for the Arts Design Grant for his independent design history projects, his work has appeared in Print, Communication Arts, How, Domus, Metropolis, Blueprint, ID Magazine, The New York Art Directors Annual, British Design and Art Direction, The New York Times, Vanity Fair and Graphis. He is a contributing editor to DesignObserver.net.
Vermont Travel: It's Not Like It's Brain Surgery. Or Is it? How the Travel Industry Truly Makes Lives Better
Moira McCarthy, The Boston Herald
Thursday, April 14 at 2:00 p.m.
Travel is fun, and light, and happy. And yet, providing great travel experiences to the masses makes lives better. Let’s talk about the hows and whys of the travel industry improving lives one by one.
Moira McCarthy stood up on fifth grade career day and announced she wanted to be a ski and travel writer when she grew up. Today, while not quite grown up, she has 20-plus years of travel writing under her belt. And while she’s traveled the world, the mountains of New England remain her favorite destination. “There is just a peace here and yet amazing sense of adventure too,” she said of Vermont in particular. Moira writes weekly about travel for the Boston Herald, produces an all-winter weekly ski section for them, and contributes to Ski Area Management, SKI Magazine and others. She is also a tireless advocate for the Juvenile Diabetes Research Foundation and does their annual century bike ride. She was named JDRF International Volunteer of the Year. She lives in Plymouth, Massachusetts.
Sponsored by: Mountain Top Inn